Our Company

Automation Alley is a World Economic Forum Advanced Manufacturing Hub (AMHUB) and a nonprofit Industry 4.0 knowledge center with a global outlook and a regional focus. We facilitate public-private partnerships by connecting industry, education and government to fuel Michigan's economy and accelerate innovation. Our programs give businesses a competitive advantage by helping them along every step of their digital transformation journey. We obsess over disruptive technologies like AI, the Internet of Things and automation, and work hard to make these complex concepts easier for companies to understand and implement.

Our Mission

The mission of Automation Alley is to help businesses stay in business by equipping them with the necessary knowledge to leverage the intersections of advanced technologies, systems and people to jumpstart or accelerate a digital path to strategic success.

Our Vision

Wealth, prosperity and equity through technology.


Automation Alley is one of Michigan’s designated SmartZones. SmartZones are technology business accelerators that provide distinct geographical locations to assist technology-based firms, entrepreneurs and researchers in their endeavors. They collaborate with industry, education and government to grow business and create jobs. 


2019: Automation Alley and the World Economic Forum jointly establish the Advanced Manufacturing Hub for Michigan (AMHUB)
2017: Automation Alley holds first Industry 4.0 Conference, Integr8™
2016: Tom Kelly named new Executive Director
2014: Launched Automation Alley 7Cs™ program
2013: Awarded the President’s “E Star” Award for Export Service
2013: Detroit office opens in the historic Broderick Tower in downtown Detroit
2012: Awarded the National Business Incubator Association’s Soft Landings International Incubator designation
2012: Senior Director of Business Development Charles DeVries invited to represent Automation Alley at a Detroit Business Leaders’ Briefing at the White House
2011: Troy headquarters expanded to include a state-of-the art International Business Center
2010: Defense office in Sterling Heights opens
2009: Executive Director Ken Rogers represents Automation Alley at President Obama’s Forum on Jobs and Economic Growth
2008: Awarded the President’s “E” Award for Export Service
2005: First annual Technology Industry Report released
2004: Headquarters opens in Troy
2001: Automation Alley hosts first Annual Meeting and Awards Gala
2001: Trade mission program created
1999: Automation Alley officially established as an organization, founded by L. Brooks Patterson
1998: Oakland County Executive L. Brooks Patterson travels to Silicon Valley to better understand the impact of the technology industry on the surrounding region.
1998: Members of the local business community approach Oakland County Executive L. Brooks Patterson with concerns about a shortage of technical workers in Oakland County. In response, Patterson hires the Anderson Economic Group to conduct a study that revealed there were about 127,000 technical jobs in Oakland County alone and 300,000 in Southeast Michigan, numbers that compared favorably to Silicon Valley and other national technology hubs at the time.

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