Creating a solid marketing and promotional campaign to accelerate your business is no easy task. Whether you’re launching a product, selling a service, or promoting an event or program within your organization, reaching your target audience has become harder than ever in the modern era of social media and automated ad technology. Between limited budgets and noise in the marketplace, how can small and medium-sized businesses break through to deliver their message in a meaningful way? This week on the blog, Nicole Kampe, Automation Alley's communications and media manager, takes you through her 10-step marketing checklist for businesses.