Live events, predominantly trade shows, are second only to email for lead generation. Long established as a marketing staple for industry verticals, trade shows will continue to be vital for B2B manufacturers, distributors, and service providers for many years to come. This week on the blog, Kevin Krason, founder and Chief Visionary Officer of Biznet Digital Agency, explains how marketing automation can help you maximize your trade show experience, to increase your sales, and make the most of every lead.