The 7Cs™

Automation Alley's 7Cs™ program helps growing technology and advanced manufacturing companies structure for success by becoming better from the inside out. Our entrepreneurship experts will guide you through a customized seven-step process that includes intense coaching and a firm commitment from Automation Alley to invest resources and capital into your company. If your business is seeking accelerated commercialization of its products, service or technologies, the Automation Alley 7Cs™ program will help put your company on the path to growth and development.

To apply for the Automation Alley 7Cs™ program, click here.

Here’s how it works:

Step 1: Concept
Meet with our entrepreneurship team to determine if your company is a good fit for the program. This is done using our unique icube™ Growth Assessment. 

Step 2: Context
Understand the core sources of value and profit maximization for your company. 

Step 3: Clarity
Refine your objectives to execute for success and begin the transformation of your business by focusing on the most important strategic initiatives. 

Step 4: Customers
Ramp-up marketing and customer acquisition using effective messaging and attraction. 

Step 5: Capital
Understand and implement tools to extract additional internal capital and cash-flow while becoming more attractive to traditional capital sources.

Step 6: Commercialization
Rapidly scale production, secure resources, create jobs and become a mentor to new Automation Alley 7Cs™ participants.

Step 7: Community
Become an Automation Alley member and enjoy brand exposure benefits in order to raise the profile of your company in the community.


How The 7Cs™ saved my company

We sat down with Lighthouse Electronics Protection to discuss how Automation Alley’s 7Cs™ entrepreneurship program has taken their company to new heights.

7Cs™ helps local companies grow

Automation Alley 7Cs™ client Vanderplaats discusses how the program has benefited their company.

For more information, contact
or 800-427-5100.

Foundation Members