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Michigan manufacturers: Access capital and support services through the Michigan Auto Supplier Transition Program (MASTP) and position your business for the future of mobility.

The Battery Show North America

OCTOBER 12-15, 2026, Huntington Place, Detroit, MI

Automation Alley Trade Missions

Your Gateway to New, High-Growth Markets.

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Register for AME 2026

July 29-30 in Grand Rapids, MI 

Culture

As Industry 4.0 accelerates, companies large and small must commit to building a culture where people feel free to create change; where technology isn’t something to fear, but something to embrace. In order to be successful in a digital world, companies at all levels must create a culture that embraces technology, fosters curiosity and creativity and encourages continuous experimentation and learning. This is the foundation for innovation.

Digital Leadership in Manufacturing: Connecting the Production Floor to the Business

Manufacturing leaders are under increasing pressure to improve productivity, reduce costs and respond more quickly to changing market conditions. While automation has transformed many production...

Digital Leadership: Steering the Ship in an Autonomous World

The Real Challenge of Industry 4.0 Over the past decade, technology has advanced rapidly. Cloud platforms, AI, and IoT are more accessible than ever. Yet many organizations still struggle to fully...

Why Digital Manufacturing Models Struggle Without Operational Discipline

Digital manufacturing is moving fast, and that is not the problem. The real problem is what sits underneath it. A lot of companies are trying to modernize with newsystems, better data, and more...

Why Industrial Marketers Need to Build a New Consensus

Anyone who takes marketing seriously can tell you: it’s hard work. And perhaps nowhere is marketing harder than in industrial sectors, where sales cycles are long, technical buyers are highly...

How Manufacturers Should Use Trade Show Data in B2B Marketing

Trade shows remain one of the most effective channels for generating leads and networking in B2B contexts. They are the second most effective marketing tactic for lead generation, behind...

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