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Hyundai Harnesses VR to Accelerate Vehicle Development

by | May 3, 2022

Summary

Hyundai is utilizing VR in new ways to help accelerate their development process.

Hyundai Harnesses VR to Accelerate Vehicle Development

Hyundai has recently highlighted the advances made in the use of VR technology by its design and development teams on new vehicle projects. Its designers work with industry-standard software that has been reprogrammed so that they can work in collaboration across multi-user and multi-location environments.

Using this software, they are able to create models and immersive environments in VR. This, the company says, has opened up a host of new opportunities. For example, what is known as a gravity sketching tool enables designers to create more human-centric vehicle designs by working in 3D from the start. By working in 3D, Hyundai’s designers can experiment with different proportions and build variations based on their ideas. Meanwhile, a 360° view of the vehicle enables them to sketch from any angle – in contrast to the traditional 2D process.

3D gravity sketching also enhances the collaboration between Hyundai’s exterior and interior designers. Through this technology, the two teams are able to work together simultaneously.

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Ida Byrd-Hill is a futurist, economist and CEO of Automation Workz, a cybersecurity reskilling and diversity consulting firm. She is author of Invisible Talent Market, a Black Labor Economics History book. She holds an MBA from the Jack Welch Management Institute at Strayer University, with a specialization in People Management/Strategy and a BA Economics from the University of Michigan- Ann Arbor. Byrd-Hill has appeared in Associated Press, BBC, Crain’s Business Detroit, CW Street Beat, Cybercrime Magazine, Daytime NBC, Detroit News, Detroit Free Press, Essence Magazine, Good Morning America, Let It Rip, Michigan Chronicle, Model D, NPR, PBS, and X-conomy. www.autoworkz.org/diverse-lens

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