Michigan, long the automotive manufacturing capital of the United States, is now getting pumped with investment both publicly and privately to build out a series of battery manufacturing plants that will power the wave of electric vehicles coming to market.
The demand for domestically produced batteries has reached new peaks after the passage of the Inflation Reduction Act (IRA), which includes consumer tax incentives for buying EVs with battery material produced in the United States. Battery makers are rushing to grab available land and start production on factories to meet that demand, shore up their own supply chains and qualify for incentives laid out in the IRA.
Battery factory announcements and automaker-cell manufacturer joint ventures have become commonplace in 2021 and 2022 — particularly in Michigan, Tennessee and other Southeastern states. And they don’t appear to be slowing down.
Read more here.
We design innovative beautiful products that make people’s lives better. It’s our mission to inspire your customers to fall in love with your brand through solutions that drive emotional, functional, and sustainable impact. We work with organizations of all sizes, from inventors and start-ups to global 100 brands. No matter where you are today – from a fuzzy front-end question to a technical commercialization challenge – we come alongside you to design with purpose.