Automation Alley International Business Services
Expanding Michigan Innovation Beyond Borders
For more than two decades, Automation Alley has connected Michigan’s technology and manufacturing ecosystem to the world. Since 2001, we’ve led 55 trade missions to 23 countries, generating $2.4 billion in export sales and helping create 12,000+ Michigan jobs.
Through our soft-landing initiatives, 59 international companies from 20 countries have established a Michigan presence — and 154 foreign delegations have visited our state to explore opportunities for partnership and investment.
Whether you’re a Michigan-based company ready to explore global markets or an international business looking to land in the heart of America’s advanced manufacturing hub, we’re here to make your next move a success.
Trade Missions: Your Gateway to Global Growth
Automation Alley’s award-winning trade mission program—honored three times with the President’s “E-Star” Award for Excellence in Exporting—connects Michigan companies with high-growth markets around the world.
We handle every detail, so you can focus on building meaningful international partnerships.
Why Join an Automation Alley Trade Mission?
Targeted matchmaking: Meet qualified buyers, distributors, and end users for your products, services, and technologies.
Exclusive access: Participate in business meetings, briefings, and events with key government, industry, and trade leaders.
Proven results: Our trade missions help companies expand sales, diversify revenue streams, and navigate new markets with confidence.
Comprehensive support: From pre-mission preparation to post-mission follow-up, our team manages all logistics to maximize your ROI.
Interested in joining an upcoming mission?
Contact Lisa Lasser at lasserl@automationalley.com
Upcoming Trade Missions
Automation Alley’s Trade Mission to MEDICA Trade Fair in Düsseldorf, Germany
Event Date
Automation Alley’s Trade Mission to Eurosatory 2026 in Paris, France
Event Date
Automation Alley’s Trade Mission to Automotive Meetings, Querétaro, Mexico
Event Date
Trade Mission Sponsorship Opportunities
Support Michigan’s global business expansion efforts while elevating your brand as an international growth partner.
Premier Sponsor — $5,000
$1,000 discount to attend the sponsored Trade Mission
Logo on all Trade Mission marketing materials
Speaking opportunity at related events (if applicable)
Company profile in the official Trade Mission booklet
Supporting Sponsor — $3,000
$500 discount to attend the sponsored Trade Mission
Logo on all Trade Mission marketing materials
Company profile in the official Trade Mission booklet
Join us in shaping Michigan’s global business future.
Contact sam@automationalley.com to sponsor.
Soft Landing Space: Your Gateway to Michigan
For international companies ready to enter the U.S. market, Automation Alley offers turnkey Soft Landing Space in the heart of Michigan’s advanced manufacturing corridor.
We provide temporary, flexible workspace to help you establish your business presence while exploring long-term opportunities.
What’s Included
90 days complimentary workspace for members
Fully furnished office space and meeting rooms
Access to printers, supplies, and soundproof meeting booths
Free Wi-Fi, coffee station, and community workstations
Transition to low-cost rent after the initial 90-day period
Whether you need a business address, a private office, or a temporary headquarters while scouting locations, we’ll ensure your landing in Michigan is seamless and successful.
Inquire about availability: info@automationalley.com
Global Reach. Local Expertise. Proven Impact. Automation Alley connects Michigan to the world — and the world to Michigan.
Automation Alley connects Michigan to the world — and the world to Michigan.