Our latest Integr8 Playbook launched on the topic of Augmented and Virtual Reality (AR/VR). Sponsored by Oakland University, this playbook features key insights from industry experts on the advantages and challenges of implementing AR/VR.
Virtual and Augmented Reality
Virtual reality (VR) refers to a simulated experience that can be similar to or completely different from the real world. It typically involves wearing a headset that immerses the user in a computer-generated environment. Augmented reality (AR), on the other hand, overlays digital content onto the real world, enhancing the user’s perception and interaction with their physical surroundings through devices like smartphones or smart glasses. In business, VR/AR can be an asset in employee training, visualizing products before they are made physically, and unlocking new perspectives when paired with a digital twin.
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