William Crane, CEO of IndustryStar, an Ann Arbor, Michigan-based on-demand supply chain services and software technology company that partners with mobility leaders to reduce the cost, time and risk of bringing new vehicles, modules and components to market. William is a trusted advisor in supply chain with demonstrated results starting, launching and enhancing procurement, logistics, supplier quality and manufacturing organizations. His work has appeared frequently in the Institute for Supply Management, Sourcing Industry Group, Disruptor.com and Modern Material Handling. William’s passion for bringing technologies to market that have a positive impact on the world can be found via his blog Supply Chain for Tomorrow’s Technology. William is also Host of the Supply Chain Innovation podcast where he interviews top change-makers to uncover strategies, tips, and tools for improving new product launches.
Turning Your Manufacturing Website into a Sales Engine
A manufacturing website is essential to doing business. It showcases capabilities, builds credibility, and helps people learn about your business. But for many, that’s where the story stops. The site looks polished, but it doesn’t work. It doesn’t drive qualified...
