Summary
Automation Alley is a World Economic Forum Advanced Manufacturing Hub (AMHUB) for North America and a nonprofit Industry 4.0 knowledge center with a global outlook and a regional focus. We facilitate public-private partnerships by connecting industry, education and government to fuel Michigan's economy.
Digital manufacturing is moving fast, and that is not the problem. The real problem is what sits underneath it. A lot of companies are trying to modernize with newsystems, better data, and more automation while still running on loose standards, inconsistentexecution,...
Anyone who takes marketing seriously can tell you: it’s hard work. And perhaps nowhere is marketing harder than in industrial sectors, where sales cycles are long, technical buyers are highly knowledgeable, and intense competition keeps everyone’s guard up. Many...
Trade shows remain one of the most effective channels for generating leads and networking in B2B contexts. They are the second most effective marketing tactic for lead generation, behind company websites, reflecting their continued influence on buyer behavior....
Digital manufacturing initiatives succeed when operational discipline—clear standards, accountability, training, and communication—keeps pace with technology, ensuring innovation translates into sustainable business value rather than exposing execution gaps.
Marketing “common wisdom” is broken for manufacturers and the manufacturing technology sector. Shared experiences can help us forge a better path.
Manufacturers can turn trade show engagement data into actionable B2B marketing insights — improving audience segmentation, personalizing follow-up, and boosting ROI by aligning future campaigns with real-world attendee behavior.
