William Crane, CEO of IndustryStar, an Ann Arbor, Michigan-based on-demand supply chain services and software technology company that partners with mobility leaders to reduce the cost, time and risk of bringing new vehicles, modules and components to market. William is a trusted advisor in supply chain with demonstrated results starting, launching and enhancing procurement, logistics, supplier quality and manufacturing organizations. His work has appeared frequently in the Institute for Supply Management, Sourcing Industry Group, Disruptor.com and Modern Material Handling. William’s passion for bringing technologies to market that have a positive impact on the world can be found via his blog Supply Chain for Tomorrow’s Technology. William is also Host of the Supply Chain Innovation podcast where he interviews top change-makers to uncover strategies, tips, and tools for improving new product launches.
AI Visibility Reporting Isn’t Any Good — Yet
But that doesn’t mean you shouldn’t try to be discovered… The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility Monitoring” service. The pitch: track how your brand shows up across ChatGPT, Perplexity, Gemini, and...





