At the end of last year, the Human Element consultation group sat down, dusted off our crystal ball, and asked the giant AI-in-the-sky “what happens in 2025 for our B2B customers?”
Ok, ok, so it was a little less mystical and mysterious than all that. However, there were some really interesting insights from our consultants.
Our digital marketing and strategy teams have a wealth of experience when it comes to B2B and we’re always looking ahead for what can help our clients take their businesses to the next level. In this blog post, we’ll take you through some of the things that we see happening now and how we predict they’ll unfold for the rest of the year.
The AI Hype and Reality
While AI adoption has grown exponentially in recent years, its practical application for smaller manufacturers and mid-market B2B companies remains limited. Despite the hype, many businesses are still figuring out how to harness its potential.
A critical component of getting the most out of an AI solution is what data and information is provided to the AI to work with. It’s sort of a “garbage in – some neatly packaged garbage out” scenario. Many businesses are discovering this and we think we’ll start seeing a divestment from AI in the general sense. But a total divestment from AI is a mistake. Businesses can’t afford to ignore AI as it makes its way into the market.
We think the biggest bang for the small to mid-size B2B company’s buck is utilizing AI in specifically scoped areas. Examples for this could be within fulfillment or a smart search on the front end of the eCommerce site. Starting small with manageable sets of data with a honed-in purpose will provide businesses with the traction they need to get the most out of AI.
Read this article in full here.
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