But that doesn’t mean you shouldn’t try to be discovered…
The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility Monitoring” service. The pitch: track how your brand shows up across ChatGPT, Perplexity, Gemini, and Claude. Get monthly reports. Benchmark against competitors. Stay ahead of the curve.
My first reaction was — yeah, I’d love that. Then I thought about it for a minute.
The concept of AI Visibility reporting makes total sense. AI tools are shaping how people discover brands — we’ve been thinking about this shift for a while — and if you can’t see how you’re being represented, you’re flying blind. Semrush has an AI Visibility Toolkit, Profound offers enterprise-grade citation analytics, and Otterly and Peec AI are competing for the mid-market. Agencies are packaging it as a managed service. Adobe just announced plans to acquire Semrush for $1.9 billion, in part to incorporate tools that help brands appear inside AI-generated search results. There’s real money here.
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Human Element specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity, and business experience to help companies achieve their unique technology goals. Human Element is an Adobe Silver Solutions Partner with Adobe Commerce Specialization. We are also certified partners with Shopify and BigCommerce.
