by Human Element | Aug 13, 2026 | Artificial Intelligence
I’ve been wanting to write this post for months. The problem wasn’t having something to say. The problem was I couldn’t find the equation. Two conflicting pressures have been running in parallel in the AI conversation. One says you’re not using enough: “AI-first”...
by Human Element | Apr 22, 2026 | Artificial Intelligence
But that doesn’t mean you shouldn’t try to be discovered… The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility Monitoring” service. The pitch: track how your brand shows up across ChatGPT, Perplexity, Gemini, and...
by Human Element | Jan 30, 2026 | Artificial Intelligence
Jason Magee, managing partner at Human Element, has a great exercise. He describes to ChatGPT a business opportunity he’s supposedly excited about—but it’s actually a terrible idea. Maybe it’s scatological, maybe it’s controversial, maybe it’s just fundamentally...
by Human Element | Aug 4, 2025 | Artificial Intelligence
The way buyers find, evaluate, and purchase products is fundamentally changing. And if you’re a manufacturer or distributor, that shift will impact your business sooner than you think. Welcome to the era of Agentic Commerce: where AI agents represent buyers, handle...
by Human Element | Jun 3, 2025 | Artificial Intelligence
If you’ve felt like AI went from science fiction to daily reality in the blink of an eye—you’re not alone. At a recent panel discussion hosted by Pure Visibility at Bamboo Ann Arbor, three Michigan-based business leaders came together to explore how AI is transforming...
