The fight against aquatic invasive species, such as the asian carp and sea lamprey, isn’t just about protecting the environment, it is defending a multi-billion dollar global market. Non-native species like the quagga and zebra mussels threaten a $7 billion Great Lakes fishery. Traditional management is expensive and labor-intensive, creating a market gap for scalable, tech-driven small business solutions.
Michigan’s Blue Economy is emerging and rapidly growing. By aligning startup incubators, real-world testing grounds, and academic R&D, Michigan is becoming the premier destination for water tech companies. Supported by these networks and the Michigan SBDC, entrepreneurs are leveraging world-class infrastructure and university partnerships to build profitable businesses that protect the Great Lakes.
The Incubator
The newest resource in this fight is the Freshwater Research & Innovation Center in Traverse City which will serve as a physical nucleus for water tech startups. The Freshwater Center is expected to open in early 2027 and will feature makerspaces, 3D printing and direct water access to allow hardware and software startups to reduce their time to market by testing sensors and marine robotics right in West Grand Traverse Bay.
Additionally, SmartZones supported by the Michigan Economic Development Corporation (MEDC) across the state, like Headwaters North in Sault Sainte Marie, are curating an ecosystem where small businesses can thrive. The SmartZones connect startups with industry leaders, early stage capital and collaborative workspaces.
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The Michigan SBDC enhances Michigan’s economic wellbeing by providing consulting, training and market research for new ventures, existing small businesses and advanced technology companies. With ten offices across the state, we provide entrepreneurs and business owners with convenient access to free consulting and training throughout Michigan.
